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Research papers

Hurry up! And wait! The road to research impact

This paper re-examines the role and management of Consumer Insights in major corporations. It tracks progress made in the intervening seven years towards more strategic, proactive role for research and analytics and ask why that progress appears to...

Catalogue: Congress 2016: #WOW
Authors: Simon Chadwick, Christine Barton, Ravi Dhar
September 22, 2016
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Citation

Chadwick, Barton and Dhar (2016a, September 22). Hurry up! And wait! The road to research impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hurry-up-and-wait-the-road-to-research-impact-8876


Research papers

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: Change is here; change is real; and it is going to affect you and your business’. Often,...

Catalogue: Congress 2014: What Inspires?
Authors: Simon Chadwick, Reg Baker
September 10, 2014
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Citation

Chadwick and Baker (2014a, September 10). Après nous le déluge?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/apr-s-nous-le-d-luge-


Research papers

Leadership

This presentation, based on a series of podcasts with leaders past and present, examines what it is that is generally defined as marking out a leader and how (if at all) the leaders that have shaped our industry conform to that definition.Using...

Catalogue: Congress 2007: Excellence
Author: Simon Chadwick
September 19, 2007
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Citation

Chadwick, S. (2007a, September 19). Leadership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leadership


Research papers

From FMCG to durables

A multitude of predictive systems have been developed for FMCG products, many with a fairly reliable track record. The same cannot be said for durables. In this paper, the authors discuss a range of factors that differentiate both the research...

Catalogue: Seminar 1990: New Product Development
Authors: Julian R. Bond, Simon Chadwick
June 15, 1990
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Citation

Bond and Chadwick (1990a, June 15). From FMCG to durables. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-fmcg-to-durables


Research papers

Differentiation through customer service

Deregulation in financial markets has led to explosive change in the structural make-up and marketing behaviour of financial institutions. This observation is critically important if we are to try to assess the future direction of marketing in this...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Simon Chadwick, Peter J. Hayes
June 15, 1988
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Citation

Chadwick and Hayes (1988a, June 15). Differentiation through customer service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/differentiation-through-customer-service


Research papers

The adaptation of advanced modelling techniques to agricultural research and marketing

This paper takes as its thesis the argument that the dynamic changes taking place in agricultural markets and marketing offer agricultural market research a chance to enhance its worth and standing through the provision of advanced marketing aids...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Simon Chadwick
June 15, 1985
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Citation

Chadwick, S. (1985a, June 15). The adaptation of advanced modelling techniques to agricultural research and marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-adaptation-of-advanced-modelling-techniques-to-agricultural-research-and-marketing